What is conversion rate?
The share of leads or calls that become customers, bookings or orders.
Conversion rate, explained
Conversion rate depends heavily on response time and follow-up. Leads called quickly and followed up consistently convert better than leads called once, late.
It helps to measure conversion at each step: lead to conversation, conversation to booking, booking to visit, visit to sale. The step with the biggest drop is usually where calling faster or following up more consistently pays off most.
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