What is webhook?
An automatic message one system sends to another when something happens, such as "new lead submitted".
Webhook, explained
Webhooks connect lead sources like Meta lead ads or website forms to a calling system, so a call can start the moment a lead arrives.
Because webhooks fire the moment an event happens, they are what make "call the lead within seconds" possible. Polling a system every few minutes would add delay to every lead.
See how these ideas come together in Chitti, Manolle's AI voice agent.
Related terms
- Meta lead adsFacebook and Instagram ads with a built-in form, so people can send their details without leaving the app.
- CRM integrationConnecting a voice agent to a customer relationship management system so call details and outcomes are saved automatically.
- Speed to leadThe time between a lead submitting an enquiry and the business first contacting them.
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