What is CRM integration?
Connecting a voice agent to a customer relationship management system so call details and outcomes are saved automatically.
CRM integration, explained
With CRM integration, every call updates the lead record: answers, score, disposition and next step, with no manual data entry.
Even without a full CRM, call outcomes can go to a shared dashboard or spreadsheet. What matters is that every lead's latest status is in one place, so nobody calls a customer who has already booked.
See how these ideas come together in Chitti, Manolle's AI voice agent.
Related terms
- WebhookAn automatic message one system sends to another when something happens, such as "new lead submitted".
- Call dispositionThe recorded outcome of a call, such as booked, not interested, call back later or wrong number.
- Lead scoringRanking leads by how likely they are to convert, based on their answers and behaviour.
See an AI voice agent at work on your calls.
See the complete system live: marketing, lead capture, AI voice calling, sales conversion, and analytics.