What is call analytics?
Reporting on calls: volumes, outcomes, durations, conversion and trends.
Call analytics, explained
Call analytics shows which campaigns produce booked customers, which questions callers ask most and where calls fail.
Linking call outcomes to ad spend shows the real cost of each customer.
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Related terms
- Call dispositionThe recorded outcome of a call, such as booked, not interested, call back later or wrong number.
- Customer acquisition cost (CAC)The total cost of winning one new customer, usually ad spend plus sales cost divided by new customers.
- Conversion rateThe share of leads or calls that become customers, bookings or orders.
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