What is lead scoring?
Ranking leads by how likely they are to convert, based on their answers and behaviour.
Lead scoring, explained
A score might combine budget, timeline, location and engagement. High scores go to sales first.
Voice agents can score leads from what was said on the call, not just from form fields.
A simple score that the sales team trusts is better than a complex one they ignore. Start with two or three questions that clearly separate ready buyers from early browsers, then refine with results.
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