What is outbound calling?
Calls a business makes to customers or leads, such as call-backs, reminders and follow-ups.
Outbound calling, explained
AI voice agents make outbound calls at scale: calling every new lead within seconds, reminding customers of appointments or payments, and following up old enquiries.
Outbound calling in India must respect Do Not Disturb preferences and TRAI's rules for promotional and transactional calls.
See how these ideas come together in Chitti, Manolle's AI voice agent.
Related terms
- Inbound callingCalls customers make to a business, such as enquiries, bookings, orders and support.
- Speed to leadThe time between a lead submitting an enquiry and the business first contacting them.
- DND and the National Customer Preference RegisterIndia's Do Not Disturb system, run by TRAI, where people register to block unwanted commercial calls and messages.
- Predictive dialerSoftware that dials many numbers automatically and connects answered calls to available agents.
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